Postal APIs or snail mail API help in eliminating in-house printing and stocking all the inventory like papers, stamps, envelopes, paper clips, staples, ink cartridges for print & mailing processes. This way, they help you cut down on your hardware requirements and save a lot of space for other uses.
Besides, postal APIs help you with standardizing, verifying, and validating addresses in your list for enhancing the quality of your mailers. These services are CASS certified and all their partners are SOC-II, HIPAA compliant which enables them to process your data securely and in an environment that is safe from any breaches.
In addition, they help you reduce the time and effort of manually checking each mailer for any errors. Moreover, they help you track your direct mail shipment, keep an updated record of the delivery time, and notify customers when their package has been delivered or returned.
The main advantage of physical mail is that it can build a strong relationship with your buyers. Letters and postcards can be warm and personal, and they wait on a buyer’s desk or doorstep rather than flashing across their screen like emails do. Additionally, they can make a buyer feel excited when they receive something in the mail and create a sense of anticipation.
Besides, they also help you to stand out in your buyers’ mailboxes and avoid getting lost amongst the junk mail. In short, snail mail can boost your sales and create a lasting impression on your buyers. However, there are some limitations with this form of marketing, such as the inability to track true open rates. Despite that, there are some innovative tactics you can use to increase your direct mail ROI.
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